Client 1: Addepar
Addepar is a wealth management platform used by families, private banks, wealth advisors and broker-dealers. The platform consolidates and manages all information across the investment world, providing a broader view and allowing investors to make more informed decisions.
How we worked with Addepar
We helped Addepar to refine their brand image into something that was visually appealing to their clients, and something that also visually represented the brand they aimed to embody.
We took the liberty of redesigning their logos, product graphics, UX rendering, and stakeholder pitch decks.
Client 2: Cedar
Cedar is a fintech company with a platform for facilitating services within the healthcare industry, from payment to engagement with patients. By offering payment processing, customized medical billing and relationship management from one platform, it is able to reduce redundancies and make sure financial and customer service issues never fall through the cracks.
How we worked with Cedar
Given its niche offering, Cedar was struggling to reach and resonate with its target audience. We stepped in and made branding/presentation alterations, as well as taking over the management of their paid growth campaigns.
With the vast majority of Cedar’s client-base being B2B, we shifted their campaign allocations from 20% LinkedIn and 80% paid search to 60% LinkedIn and 40% paid search. The results that followed were:
$4.96 decrease in overall CAC
A 1.2% increase in their CTR
A quarter-over-quarter 15% jump in discovery calls.
Client 3: Ramp
Ramp is the first finance automation platform designed to save you time and money. Ramp combines the power of corporate cards, expense reimbursements, and bill payments in one simple, scalable spend management solution. With Ramp, you can say goodbye to expense reports, pay vendors in record time, and automate finance tedium all while saving an average of 5% and closing your books 8x faster.
How we worked with Ramp
Ramp was already a well-established player in the fintech space — we can’t take credit for their rise to prominence. Ramp underwent the loss of a major marketing partner in Q3 23′, and reached out to us for a discovery call.
In Q4, we stepped in to take over the great work that Ramp had already been doing on the marketing front. We took on their graphic/motion needs for ongoing campaigns, campaign management, and UX copy for new launches.
Client 4: Navan
Navan, an all-in-one travel tech platform, provides travel payment options that streamline corporate transactions through the use of virtual cards. These cards facilitate both one-time and recurring payments. Additionally, users have the option to connect their current Visa or Mastercard to the Navan platform while preserving their card benefits.
How we worked with Navan
Navan was already a well-established benefit tool amongst HR offices, but they were struggling to convey their benefits to employees, who are the end user of their product suite.
To help break this cycle, we launched a bevy of new interactivity aspects within their UX, upgraded user graphics, increased campaign spend, and increased user engagement.
